I’m a transmedia creative professional who has always searched for uncharted areas of knowledge for my entire career. I have proficiency in creative copywriting and in graphic/motion design. I also have an extensive experience in directing visual content in medias such as TV and internet. In the last 8 years, I became an experiential marketing creative director and helped transform a newly founded company into one of the industry’s leaders in experiential marketing in Brazil, by creating brand experiences that reached over 30 million people. Now at Vetor Zero/Lobo, I have been dedicated to developing new forms of media, specially VR, AR and Live Action experiential with technology. I have over 40 international awards such as Cannes Lions, One Show, LIA, NY Festivals, Communication Arts, Clio, El Ojo, a Guiness Book World Record and a Grammy Award Nomination. My lifelong goal is to conceive radically new brand experiences that combine brand strategy thinking, creativity, art, technology and entertainment.